Bloomingdale SEO in a Nutshell

The Internet is a mega-catalog of information. Search engines filter & organize the info (e.g. websites, blogs, etc.) in a user-friendly manner while keeping trustworthy & highly invested info as the easiest to access per search.

Search engines’ algorithms assess each platform/website on the web under a merit system via “votes.” Of course, each website does not necessarily receive a vote in the way that people do. Instead, sites link to each other.

The more relevant, invested, aesthetic a site links to your site, the more points you get under the eyes of search engines. Therefore, your site will be placed above sites with “fewer votes,” so to speak by placing it on Page 1 of Google.

In Bloomingdale, there is a mix between local mom & pop shops and large businesses like Hilton’s Indian Lakes. There are tons of industries in this suburb.

So when a smaller local store like Brianna’s Flowers is looking to optimize their site for popular search terms like “Bloomingdale Florists”, they are going to want to the following.

They would need to create their site on an interface like WordPress. The business owner would then need to let it sit until Google indexes it (i.e. recognizes & places on any page of Google for that term).

Brianna’s Flowers had to have copy on their site in a manner that conveyed to their readers that explains what sets them apart from their competition. Also, make sure to be aesthetically pleasing to your leads as Google is on a purge to eliminate spammy looking sites that are on page 1. Like everything else, a first impression matters.

They need to make sure that their website is clear on conveying who they are to Google & their potential audience while placing relevant keywords in the necessary areas (i.e. website title).

Once they build out their website (covering everything they do), they are going to want to have other relevant & highly authoritative websites backlinking to their site.

This is because Google wants every site to prove that they can be on page 1 by earning hard-to-get sites to trust them. They will need their local chamber of commerce’s profile to link to the website.

If possible, make sure that the websites linking to you have words like “florists” or “Bloomingdale” in their site’s title & H-tags (otherwise known as the featured text in your website & in its backend code).

Rinse & repeat the process. Diversify your links if possible. Make sure NOT to have too much of the same keyword over and over. Google detects sites that follow too much of pattern. This almost always leads to overoptimization & penalization.