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Searche Engine Optimization in a Nutshell
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You would need to create their site on an interface like WordPress. The business owner would then need to let it sit until Google indexes it (i.e. recognizes & places on any page of Google for that term).
Vistro, the top restaurant in the area, according to Google, had to have copy on their site in a manner that conveyed to their readers that explains what sets them apart from their competition. Also, make sure to be aesthetically pleasing to your leads as Google is on a purge to eliminate poor looking sites that are on page 1. Like everything else, a first impression matters.
Make sure that your website is clear on conveying who you are to Google & your potential audience while placing relevant keywords in the necessary areas (i.e. website title).
You need to build out a site (covering everything you do) while making sure you have highly authoritative websites back linking to the site.
This is because Google wants every site to prove yourself by earning hard-to-get sites to trust them. For example, you should have your local chamber of commerce’s profile to link to them
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