As you may know, people do advertising online. You hear more & more people going to search engines, chiefly Google, to resolve their daily questions.

Whenever you type something up on that platform & search it, you notice that a list of websites pop up. Their positions are not placed there by accident. Instead, they are ranked by relevance & authority.

So, the more relevant & high-quality the website is for a particular search, the more favorability Google has towards the site. Furthermore, the preferred sites will show up above the rest on page 1.

That is pretty intuitive, right? However, how do you actually implement the necessary steps to achieve getting your site on page 1 and hopefully number 1 position for a search term you like? Well, like me, you probably would learn best through an example.

It’s all find and dandy to be known as the place to be at on a summer Saturday evening. However, let’s be real here. You have a business that needs to have profit margins. I know a few restaurant owners where all they do is tread water.

To be successful, you need to make bank everyday. Billboards and Facebook Ads won’t do it as they are saturated and don’t get the return on investment the business needs to scale. So we I’ll break down a method that will separate you from the rest via search engine marketing.

There are a mix of organizers in the area looking to attract crowds to their sponsored events.

So when you are looking for a local event organizer like The Hope for 5K prepares their walk/run every year, the organizer of the event would be looking to optimize their site for popular search terms like “st charles il upcoming events.” 

The organization would need to create their site on an interface like WordPress. Make sure that you add content, even if it is bad, at the beginning as Google bots use it as a way to check to see your site is, at least, alive. Once your site, by performing the following technique below, you should be good to go in terms of beautifying it. 

Besides including the necessary content they need to sway the readers towards joining their cause, they also should be careful when writing their content.

It has been a common bad practice for businesses to stuff their writing with words & phrases that they want to appear on the search engines for. DO NOT, DO NOT do that. Not only is it reckless, but it also makes your site look spammy. You will not rank at all with more keywords. Instead, you could get penalized & will leave Google & your human audience confused.

Search engines need to be clear about you. However, they only read the text. Pretty images & videos will not be appreciated by the search engine robots crawling/analyzing your site. They will only interpret your images via the alt-tags & titles you attach to your media.

If possible, make sure that the websites linking to you have words like “events” in your site’s title & H-tags. 

By the way, take the opportunity of including zip code (60174) & local neighborhoods (Wildrose Valley). Google has been focusing on acknowledging those details lately. You can see evidence of that from looking at Google Maps.

Once the site is built out & appearing on a search result of your liking, you need to implement the other half of SEO. You need to get other websites in your niche to link to you. Every backlink you receive is a vote indicating that you are trustworthy for Google & its browsers.

The search algorithms are made this way in order to prioritize information that is correct & high-quality over nonsense sites. Also, the sites that are on top of the results page tend to be taken care of more.

For example, a local chamber of commerce site has insightful content that has the potential to inform their readers what it takes to be a successful business owner versus a random blog that had its article spun up with absolute rubbish.

Once you are done with making your site crystal clear to your human audience & Google, & you reached out & had relevant sites backlinking, you should be good to go to repeat the process.

Caveat: Make sure not to develop patterns of habit as Google could easily detect if you are, for example, receiving backlinks from just 1 site.