Meet Our Founder
Bryce Coffey – Professional Engineer and Visionary Behind Next Level Metro
About Bryce
I created Next Level Metro Agency to connect the precision of engineering with the creativity of marketing. My background in mechanical engineering taught me that every system, whether it is a building or a marketing strategy, can be optimized through data and smart design.
At Next Level Metro, I lead a team that helps businesses grow through AI powered automation, SEO, and digital strategy. Our focus is on results that can be measured, improved, and scaled. My engineering mindset drives everything we do, from the way we plan campaigns to how we build automation systems that make life easier for business owners.
Meet Bryce Coffey
I earned my Master of Engineering in Mechanical Engineering from the University of Illinois at Urbana Champaign and passed the NCEES PE Mechanical exam. I am now licensed in the State of Illinois. My training in systems thinking and problem solving shapes the way I approach every client project.
Through Next Level Metro, I have combined my experience in engineering and online marketing to design a process that feels both human and technical. Our goal is simple — to help businesses work smarter, grow faster, and communicate with clarity. Plus, I have a YouTube digital marketing channel, Digital Critiquer, where I go into reviewing digital platforms and topics ranging from SEO to everything AI. Check it out below.
Outside of the agency, I share my curiosity for design and travel on my YouTube channel CoffeyTravels, where I document places, architecture, and ideas that inspire me.
You can learn more about my work, education, and media features at brycecoffey.com, my personal website, where I keep verified and public information about my career.
My Digital Marketing Journey
My interest in digital marketing began during university when I became fascinated by how online systems could help small businesses scale. I studied successful marketers, learned SEO, and began combining it with my engineering mindset to build efficient online strategies, as well as learning from top-tier mentors and industry leaders.
Managing Digital Growth
I began exploring digital marketing because I saw how quickly technology was changing the way people connect and do business. Online visibility became essential for every company, no matter the size. I learned that by using data, automation, and search optimization, local businesses could reach more customers and grow faster without wasting time or effort.
Office in The Mart and Formerly 1 South Dearborn
This curiosity led me to combine my engineering mindset with digital marketing strategy, building systems that automate communication, track performance, and turn leads into real clients.
The Evolution of My Marketing Focus
As I explored online marketing, I realized social media alone was not enough to sustain long-term growth for businesses. The real impact came from combining strong search visibility with systems that convert attention into action. That understanding shaped the foundation of helping companies create consistent, measurable growth using SEO, automation, and data-driven marketing.
From Engineering Principles to Digital Strategy
My deep dive into SEO began when I realized that optimizing digital platforms required the same precision and systems thinking I practiced as an engineer. I became fascinated with how search engines connected businesses with the people actively looking for their services.
After studying the mechanics behind online visibility and data-driven marketing, I decided to build Next Level Metro: an agency that combines technical optimization, automation, and strategy to help clients grow their online presence sustainably.
Shaping the Future of Next Level Metro
At Next Level Metro, I focus on keeping our agency at the forefront of digital strategy. Our mission is to make search engine optimization accessible and effective for businesses of every size, helping them grow their visibility and reach the right audience online.
As digital marketing continues to evolve, my goal is to ensure that companies both local and global can benefit from the latest advancements in automation, SEO, and content strategy. Whether it’s through data-driven campaigns or personalized consulting, Next Level Metro delivers solutions that build measurable growth and lasting impact.