Empowering Your Schaumburg Business Online
Search Engine Optimization is the process of performing technical fixes that allow search engines (e.g., Google) & people to more understand what your business is all about.
Top Steps to Implement for Successful SEO
First Things First
On Page SEO
Whenever creating a site for a business or hobby, make sure not to have the search term or keyword often appear in the content & copy. Too much “keyword density” (as it is called in the SEO world) leads to over optimization. This is a penalty that Google slaps on to sites that are trying to rig the search engines with misinformation or poorly made content. Therefore, your website will, most likely, never appear on Google for the rest of its existence. A good rule of thumb would be to read what you write. Make sure that your copy flows & is understandable to the reader. Do not force words into sentences by stuffing keywords.
Receiving links from other trustworthy websites is a lot of work. Nowadays, creating sites for the sake of boosting your leading site’s rankings is much more noticeable to Google. PBNs, as called in the SEO world, should be rarely used. Therefore, it is up to your SEO/digital marketing agency to make sure that they do their do-diligence in reaching out to blog post & guest post site owners. They should be willing to contribute their fair share of knowledge for that owner to receive a link from them. By the way, make sure that the blog or guest post site is relevant to the niche your or your agency is looking to tackle.
Additionally, one should ask if that link they receive is a do-follow link. Many times, blog owners are aware of the power of backlinking. Therefore, they do not always return the favor in a manner one would expect.
Private Blog Networks
This may contradict what was said in the previous paragraph but hear this out. Creating websites to boost your leading site’s rankings on Google (get it from page 3 to number 1 on page 1 for a search term) is against Google’s Terms of Conditions. However, many decent & hardworking business owners (brick & mortar & online) do not have means of spreading their word out about their products/services as efficiently as organic advertising on Google. Think about it, when was the last time you heard someone look into an actual YellowPages or a billboard. Heck, many people do not get the results they expect by entirely relying on Google Ads or Facebook Ad Manager. Therefore, it is essential that you are cautious in developing websites for the sake of boosting rankings. PBNs should NOT be made often, if at all. Many times, rankings get boosted without them. Nevertheless, if you find them necessary for your campaign, you need to make it for the sake of providing value to those browsing the Internet.
Keyword stuffing is a thing of the past. Google has been updated to the point of ignoring the number of times you mention the same words in your copy and content (FYI Google reads the alt-tag & title of an image). Instead, it has focused on understanding what you are about via your title & URL. Additionally, the search algorithms significantly consider the domains, URLs, & titles of the backlinks your site is receiving. Google loves it when a business owner dramatically invests into their own site. Rankings get boosted by making “hard to manipulate” features more relevant.
“Google only loves you when everyone else loves you first.”
Wendy Piersall, Author, Blogger & Artist
“Stop selling. Start helping.”
Zig Ziglar, Author & Motivational Speaker, Also the Motto We Religiously Follow at Next Level Metro Agency
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Andrew Davis, author and keynote speaker
Staying On Top of Updates By Investing $1000s into Google R&D
Next Level Metro will be more than happy to explain this process for your specific needs in greater detail. Search engine optimization is a very catered service that has specific steps per website. That being said, it also has a very consistent general path of implementation as well.
SEO Consulting & Link Building
Social Media Marketing
Brand Building Via SEO
Let’s Work Together!
The online platform, Google, is becoming more & more of a place for browsing. On top of that, it is a place where people are seeking answers for their day-to-day lives. If you believe that your business or website is premiere resolution, I would suggest that you invest online & getting the most bang for your buck.