Why Do You Not Rank? W.D.Y.N.R.
As the most common question business owners have for their SEO specialists, understanding why your website is not ranking is the crux towards earning that extra click for your site. Although there is a heap of reasons that could cause your site to not move up in the search engine results, for the most part, the cause boils down to one of or a combination of four key factors that we will dive into detail.
People of all levels of SEO expertise have panicked about their rankings even though, for example, they only made the site a month ago. Google is a points based contest. You need to have all of the signs check off that deem you a high-status internet site.
The Backlinks You Receive are Too New or Not Enough in Quantity
Even though this factor is implemented by beginners, many SEO experts forget that it takes time for the links to be recognized by the search engines. Google’s mantra, as we will fully quote later in this text, is that Google has already done everything to be the number one online interface in human history; therefore, sites prove themselves in terms of being popular and informative.
Solution: Unfortunately there is no way around it besides letting it sit for a few months. Instead, take that time to reach out to receive links from relevant and powerful websites and blogs. Google is increasingly becoming more picky when indexing sites. Be patient with rankings.
Not Implementing Onpage SEO
You may be surprised by how many people gloss over the five rules of onpage optimization.
For example, marketers and business owners do mistakes like not putting their trophy keyword (i.e. search query that has high search volume where they wish to appear for in the search engines), not putting header tags (text that is emphasized for Google to understand what your digital property entails), or, on the opposite side of the spectrum, having the keyword appear too often.
Words of Caution: Under-do the keyword density in your content. A good gauge is to have the keyword appear at the most of two percent of the text.
You can check those statistics in keyword density tools such as SEO Book. A specific case would be when Next Level Metro was creating a website for an affiliate marketer who had a thousand words in their content.
It would be considered over-optimized if the focus keyword appears fifty times. Remember to NEVER HAVE duplicate content. That is Google’s number one pet peeve.
Remember what we said in our Chicago homepage regarding organic search marketing as a set of processes split into two: on-page & offpage techniques.
Without doing the former, you will have a much harder time implementing the latter as they both compliment each other.
What is surprising enough is that the onpage SEO is much more accessible to control what you communicate to your human audience & the search engines as opposed to what others communicate about you via the backlinks in offpage organic techniques.
Solution: Track the onpage optimization tactics you have implemented versus the ones you are missing.
You’d be surprised that by missing a keyword in a site title, you could be pushed three pages behind in the SERPS.
Deinxdexed Links Hurt You
Always keep in mind whom you receive a backlink from matters. Search engines are associative interfaces.
If your site receives links from websites that have been penalized by search engines, you are increasing the likelihood of being discriminated against in, for example, Google’s algorithm.
One clear example is when a deindexed website links to your online property.
Even though all websites are placed on search engines automatically, they are not guaranteed to stay. As explained in our main page, when a search engine like Google indexes a site, it means that the website is added to the web search.
According to Google, it’s own purpose of existence “to organize the world’s information and make it universally accessible and useful.”
If your site is not relevant, has no improvement in human-quality, or is not complying with any of its terms and conditions (such as creating spam as it was explained in the black hat SEO blog), it is subject to receive a “no index” tag by Google bots analyzing your site.
Make sure to start up an AHREFs account, if you do not have one, and check who is backlinking to you. In there or other SEO tools, you can verify who is deindexed versus who isn’t.
Solution: There is a paid mass indexing software called Scrapebox. You are more than welcome to check out their website as they explain much more in detail. Here, we will give you the gist. You maybe wondering why you would need this specific software to comb through and disavowing the referring domains of the site you are testing.
Scrapebox is a one of a kind software that allows you to utilize a ton of Proxies in order to extract and disavow en masse. Next Level Metro does not earn any commission from it. When doing mass index checking, keep in mind that Google tracks the IP address of the person doing it.
Therefore, when running Scrapebox, you need to buy and run proxies to avoid you getting into hot water with Google. From there, you can pull up all referring URLs that aren’t indexed from Scrapbox.
You can disavow them via Google Search Console or, if you want to be really careful, do the disassociating manually by typing in Google the URL without the “.” Basically, enter in the text after the domain in the address bar up top.
Do Not Have Weak And/Or Non Relevant Links
In your website’s backlink portfolio, you should not only be weeding out deindexed links, but you should also make sure that you have a plethora of high-quality, strong, and relevant websites to what you want to rank for. Your offpage SEO needs links that can power your digital property up.
Many times, digital marketers make mass directory submissions or blog commenting for their client’s site only to have it penalized a week later.
An add-on to consider is the link of a link. Otherwise known as tier two links, verifying that is in place can save you thousands of dollars from reaching out to an extra fifty websites to power up your own money-making site.
Moreover, there are instruments like AHREFs that can help extract a list for you to gauge relevancy and power.
Solution: Do a link analysis of sites from which you wish to receive a backlink.
When doing so, do a URL check that the domain authority (the gauge that Google & SEO tools like AHREFs utilize to quantify the overall power/popularity of a site rather than reaching out to websites or blog posts that have a smaller digital footprint.
Once you are done, you can sprinkle in some less powerful domains in your backlink portfolio. The key is to diversify your referring domains for your website.
Lastly, make sure you do not install many plugins known to slow down the site loading speed. Nevertheless, make sure you are picky with the plugins you select because they could be the game-changer when ranking well in the SERPs such as Yoast & All-in-One to control your on-page SEO. I’d suggest you check out Linkio’s List of Top Plugins to see which plugins work best for your website.